How do you brainstorm?
Think of a storm of ideas going through your head. Now, dodge all of it down, no matter how bad the idea sounds to you. Basically, that is the way I define brainstorming.
The traditional meaning of brainstorming is that it's done in teams either individually or collectively. When done individually, then the term is "Virtual Brainstorming". This has been the terminology for many years until the introduction of the internet.
Now, virtual teams can be referred to: virtual characters of people who work in a team as pointed out by my classmate Na Rae in her post Communication matters of virtual team- working.
Originally, from my experience, I always thought that brainstorming generated better results when done directly together in teams. In fact, I think and produce better ideas when I work in teams versus alone. This is obviously the case when the brainstorming process is done right although it's not as efficient as working individually.
Today, I found out that I was wrong. After reading this post: Brainstorming? Try doing it virtually by Jessica Lipnack who quoted some research results, I came to realize what I was missing from the bigger picture. According to research studies, virtual brainstorming outperforms brainstorming groups nearly by two times.
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